The Miami Open presented by Itaú announced today that a record number of tournament partners have confirmed their support to make this year’s edition the best yet, both on and off court.
The 2024 Miami Open presented by Itaú’s slogan ‘Where tennis comes to play’ will be brought to life this year through the enhanced off-court experience to match the on-court excellence of the world’s best tennis players competing March 17 – 31, at the iconic Hard Rock Stadium.
Returning partners include Itaú, the incumbent presenting partner since 2015, along with Betway, Cadillac, Emirates, Hologic, Lacoste, Seabourn and Tecnifibre. The Cadillac display on Sunset Terrace will offer spectators the first look at the ultra-luxury, all-electric CELESTIQ and first-ever, all-electric ESCALADE IQ.
Other long-term partners include Baptist Health, the official healthcare partner, providing medical assistance to both players and fans, while also bringing an all-new interactive tennis Skill Zone for attendees to enjoy. Additionally, relaxing oases around the grounds include the colorful and vibrant Botran Rum Lounge, the Dobel Tequila Bar offering tennis-themed drinks including the official tournament cocktail, Ace Paloma, the relaxing Santa Margherita Rosé Giardino, and Stella Artois, returning with their much-loved airstream serving drinks and frites.
New partners further enriching the fan experience in 2024 include Electrolit, the Official Sports Drink of the Miami Open, Fresh Del Monte, the Official Produce Supplier of the Miami Open, will be providing fresh fruits and vegetables to fans, volunteers, staff, and players throughout the tournament, and siggi’s, the official yogurt of the Miami Open, will delight the tournament players and fans via a new high protein, low sugar yogurt bar in the Players Café and in select concessions.
With more food and beverage options than ever before on campus, new additions this year include No.3 Gin offering refreshing cocktails at the No.3 Courtside Club, Piper-Heidsieck and their Champagne Garden and scenic Piper-Heidsieck Sky View so fans can take in the grounds with a birds eye view, and Celsius, introducing a new Courtside Lounge where fans can sip on a variety of refreshing Celsius Mocktails while watching live tennis.
Lifestyle brands debuting this year include La Roche-Posay, the Official Sunscreen of the Miami Open and Moroccanoil, the Official Hair Care Partner, offering a luxurious haircare and styling experience.
Joining the extensive Miami Open family of sponsors are Longi as the Official Solar and Hydrogen Sponsor, Protective Life Corporation as the Official Insurance Provider and entitlement partner of the Member Rooftop, and El Salvador Tourism, bringing a vibrant and immersive stand showcasing the country’s unique blend of adventure and relaxation.
Josh Ripple, SVP of Tennis Events at IMG, which owns and organizes the Miami Open, commented; “We are delighted to welcome 10 new sponsors to this year’s Miami Open presented by Itaú and particularly gratified to have more than 20 returning partners, demonstrating how mutually beneficial they have found their experiences at the tournament over the years. The commitment of all our sponsors to deliver the most culturally immersed tennis festival on the tour circuit with best-in-class food and beverage offerings and experiences for our fans makes us confident that this will be the best and most attended edition to date.”
Known for its world-class culinary experience, the Miami Open presented by Itaú will welcome more than 30 of Miami’s leading restaurants and bars this year as organizers aim to infuse tennis with the iconic culture of Miami.
Taking place in the second week, the Miami Open Wheelchair Invitational and Major League Pickleball Showcase are also new additions to the program, marking the first time both events will take place at any 1000 series tournament.
For a full list of tournament sponsors and for ticket information, please visit www.miamiopen.com
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About the Miami Open presented by Itaú
The 2024 Miami Open will be played March 17 – March 31 at Hard Rock Stadium. The 15-day combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a WTA 1000 event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of Miami’s unique personality, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and celebrity appeal, as well as its close proximity to both Fort Lauderdale and Palm Beach.
About Itaú Unibanco
Itaú Unibanco’s purpose is to promote people’s power of transformation and we do it through a strategic agenda focused on client centricity and digital transformation, based also on the diversity of our people. The largest bank in Latin America, Itaú Unibanco is present in 18 countries and has more than 70 million customers, among individuals and companies in all segments, to whom we offer the best experiences in financial products and services. Itaú Unibanco has been selected for the 21st consecutive time to be part of the Dow Jones Sustainability World Index (DJSI World), being the only Latin American financial institution to be part of the index since its creation in 1999. www.itau.com.br
About IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
About Hard Rock Stadium
Hard Rock Stadium is a global entertainment destination and cultural curator of world-class events. The best-in-class venue is a home to the Miami Dolphins, University of Miami football team, Orange Bowl, Formula 1® Crypto.com Miami Grand Prix, Miami Open presented by Itaú, major concerts, championship boxing and international soccer. For more information, visit hardrockstadium.com.
About The ATP
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
About the WTA
Founded by Billie Jean King in 1973 on the principle of equal opportunity, the WTA is the global leader in women’s professional sports. The WTA is one of the world’s most recognizable and high-profile sports organizations, consisting of more than 1600 players representing over 80 nations, all competing to earn WTA rankings points and prestigious tournament titles. The Hologic WTA Tour is comprised of over 70 events and four Grand Slams, spanning 30 countries and regions across six continents with a global audience of more than 1 billion. Further information on the WTA can be found at wtatennis.com.
