Home » HEADLINES AND FEATURES, This Week in Tennis Business with Justin Cohen, Top Stories » USTA invests $1.3 million in youth tennis program: This Week in Tennis Business with Justin Cohen

USTA to invest $1.3 million in 10 and Under Tennis, 26 communities to receive $50,000 in grants

On Monday, the United States Tennis Association announced it will be investing $1.3 million towards their 10 and Under Tennis program in 26 communities throughout the country as part of its ongoing efforts to encourage young people to get active and start playing tennis. 10 and Under Tennis provides the youngest players with the ability to achieve immediate success by playing tennis on smaller courts, using smaller and lighter racquets and slower-moving and lower-bouncing balls. The goal the USTA has put into place for the next five years is to bring 10 and Under Tennis to children in more than 100 local markets. Each of the 26 communities will receive $50,000 in grant money from the USTA, which will be used to build new courts and adapt current tennis courts to accommodate 10 and Under Tennis. The $50,000 will be provided over a three-year period for communities to add new programs. Among the 26 cities selected to receive grants include Amarillo, Texas, Boise, Idaho, Bridgeport, Conn., Charlottesville, Va., Indianapolis, Lexington, Louisville, Milwaukee, New Orleans, San Diego, Shreveport, La., St. Paul, Minn., Stockton, Calif., Trenton, N.J., Wellington, Fla., and Yonkers, N.Y. In addition to the USTA’s $50,000 grant, the markets will receive an additional $50,000 grant from their respective USTA sections. A total of $2.6 million will be invested in the communities to ensure future generations will continue to play tennis for a lifetime. “10 and Under Tennis will allow thousands of youngsters to have more success and more fun in learning and playing the game,” said Kurt Kamperman, Chief Executive, Community Tennis, USTA. “With this approach, tennis has become the newest ‘pick-up’ sport, and we expect to see participation numbers increase dramatically in the very near future.”


Agassi and Graf teaming up with USTA to promote 10 and Under Tennis

Tennis Hall of Famers Andre Agassi and Stefanie Graf are teaming up with the USTA to encourage children getting healthy, becoming active and participating in the sport of tennis through the USTA’s 10 and Under Tennis initiative. Throughout the Olympus US Open Series, a 30-second commercial titled Story Time, which features Agassi and Graf, will promote 10 and Under Tennis and how easy it is for children to participate in the program using smaller courts, shorter and lighter racquets, slower-bouncing balls and simplified scoring – all designed to make tennis more fun for first time players. The new campaign looks to increase youth participation in the sport and generate awareness among parents who want to see their children have fun playing tennis and learning at the same time. “As a mother and life-long tennis player, I fully understand the importance of ensuring that kids properly learn the game of tennis at their own pace while also having fun doing it. Anytime kids can get a true feel for the game, it is best,” said Graf. “10 and Under Tennis gives children the opportunity to experience authentic court movement, swing patterns and game strategy. It is real tennis and a step in the right direction to getting more young kids involved in the game that I love,” said Agassi. The commercial spot was created by the Richmond-based agency, Martin Agency. The Martin Agency has created several of USTA’s past campaigns, including the US Open: It Must Be Love campaign.

Dick Enberg and Campbell Soup Company to be honored at Legends Ball in New York City

During the Legends Ball on Friday, September 9 at the Cipriani Wall Street in New York City, legendary sportscaster Dick Enberg and the Campbell Soup Company will be honored for commitment to tennis in front of hundreds of industry leaders and tennis enthusiasts from around the globe. Enberg, a 13-time Emmy award winner, will be presented the Eugene L. Scott Award, which honors an individual who embodies Scott’s commitment to communicating honestly and critically about the game, and who has had a significant impact on the tennis world. Scott founded Tennis Week magazine and wrote the most widely read and well-respected column about the sport, “Vantage Point” until his death in 2005.  Previous recipients of the award have been: John McEnroe (2006); Andre Agassi (2007); Billie Jean King (2008); Arthur Ashe and his wife Jeanne Moutoussamy-Ashe (2009); and Martina Navratilova (2010).In his 50-year career, Enberg has announced sports ranging from all four Grand Slam tennis tournaments, to NCAA basketball tournament games, NBA, NFL, MLB and PGA Tour events. Formerly the voice of four Summer Olympics, Enberg was named Tennis Play-by-Play Man of the Year by Tennis Magazine in 1989. He will be retiring from Grand Slam tennis tournaments after this year’s US Open in September to focus on announcing San Diego Padres baseball games, where he is the play-by-play announcer. Campbell Soup Company will be presented with the Joseph F. Cullman 3rd Award, which is given in honor of the man who served as president and chairman of the Hall of Fame from 1982-1988, and was responsible for elevating the organization to worldwide status. The award recognizes an exceptional company that shares Cullman’s enthusiasm for tennis and has also made a significant contribution to society at large- both philanthropically and through outstanding generosity of spirit. Previous recipients of the award have been: BNP Paribas (2006); Rolex Watch U.S.A., Inc. (2007); Sony Ericsson (2008); Tennis Channel (2009); and Mercedes-Benz (2010). “The International Tennis Hall of Fame’s Legends Ball is an opportunity to pay tribute to the outstanding contributors to the sport of tennis who have played an instrumental role in its growth, and both Dick Enberg and Campbell Soup Company are at the very top of that list. We are pleased to be able to say thank you at this very special event, and invite the tennis community to join us in doing so,” said Christopher E. Clouser, Chairman of the International Tennis Hall of Fame & Museum.

Tennis Ventures partners with Stanford Tennis Coaching Legends for upcoming Australian Open trip

Tennis Ventures, the Phoenix-based tour operator of the international Grand Slam tennis tournaments has partnered with Dick and Anne Gould, the legendary Stanford University tennis coaches to be the hosts and touring pros on Tennis Ventures’ Australian Open Quarterfinals program. With 18 National Collegiate Team Championships to their names, the Gould’s have coached former Australian Open singles champions Roscoe Tanner and Barbara Jordan and doubles champions Jared Palmer, Scott Davis, Bob and Mike Bryan, and Kathy Jordan. “We are excited to travel back to the Australian Open where we have many great memories,” said Dick Gould. “We also look forward to sharing our passion for tennis on the court with those who are joining us on this fantastic program.” Tennis Ventures CEO, Chadwick Byrd, announced, “We are extremely proud of being able to work with such high caliber and top class individuals as the Goulds. Their experience and passion for tennis and international travel make them a perfect fit with our unique programs to the international slams.” Byrd went on to say that the adult players on the program will have the opportunity to play nearly every day of the 10-day program and will have instruction from the Goulds and other international tennis pros on all four surfaces of the Grand Slam tennis tournaments. “No other tennis program offers the same combination of tournament viewing, player participation, all-inclusive activities and first class amenities.” For more information on Tennis Ventures, visit www.tennisventures.net.

United Way named charity of choice for Atlanta Tennis Championships in 2011-2012

During the Atlanta Tennis Championships last week, United Way of Metropolitan Atlanta teamed up with the tournament to become its official charity for this year’s event as well as in 2012. As the official charity, a portion of ticket sales and corporate sponsorship fees will be donated to the United Way and its youth initiatives. Through its “Summer of Love” program last week, $500 was donated each time a player won a love set (6-0). “United Way couldn’t be more excited about this partnership with the Atlanta Tennis Championships,” says Milton J. Little, Jr., President of United Way of Metropolitan Atlanta. “We are grateful that the ATC has chosen to use this event as a vehicle to benefit United Way’s mission and work.”

Tennis Show to take place on August 27 in New York City at 2011 USTA Tennis Teachers Conference

The Tennis Show is slated to take place on August 27 at 2 p.m. at the Grand Hyatt New York at Lexington and 42nd Street in Midtown Manhattan during the 2011 USTA Tennis Teachers Conference. The Tennis Show will feature exhibitors, a cocktail reception, prizes, a DJ and more. The Tennis Show will include the 5th Annual Tennis Industry Association (TIA) Tennis Forum and the 4th Annual Tennis Industry Hall of Fame induction ceremony. Those events will be followed immediately by the Opening Session of the 41st Annual USTA Tennis Teachers Conference. All events for this one-day celebration of tennis will be held in the Grand Ballroom of the Grand Hyatt. For more information on The Tennis Show, visit www.TennisShow.com. Visit www.USTA.com/ttc for additional information regarding the USTA Tennis Teachers Conference.

Professional Tennis Registry to host Professional Development Weekend in Hilton Head

Professional Tennis Registry (PTR) will hold its Professional Development Weekend at its world headquarters and Van der Meer Shipyard Racquet Club on Hilton Head Island, S.C., from October 6-9. Among the speakers are Iñaki Balzola, Dr. Louie Cap, Doug Cash, Colleen Cosgrove and Judy Vogt, Craig Jones, Kurt Kamperman, Anne Pankhurst, Tito Perez, Dr. Bryce Young and Tim ‘Dr. Dirt’ Wilkison. On court and classroom topics include How to Make Money with QuickStart, Great Games & Drills for Your Not so Great Juniors, How to Play Better Doubles without Hitting a Ball, Coaching Philosophy, 30 Unique Error Detections & Corrections, How to Run Junior Camps, Social Media for Tennis Pros, Hard & Clay Court Maintenance and more. The event is open to everyone for $295 before August 1, $349 after August 1. For information about Professional Development Weekend, accommodations, or to register, visit Events at www.ptrtennis.org or call PTR at (800) 421-6289.

Reigning US Open Junior champion and USTA 18-and-Under national champion turns pro

Jack Sock, defending US Open Junior champion and USTA 18-and-Under national champion, announced he will forego college tennis to pursue a career as a professional tennis player on the ATP World Tour. The 18-year-old Kansas City native signed a sponsorship deal with adidas and left for Las Vegas on Monday for one week to train at the highly-competitive adidas Pro Training Camp. Sock will be represented by CAA Sports, a division of Creative Artists Agency, the world’s leading entertainment and sports agency, whose client base includes Novak Djokovic, Andy Murray and tennis legends Andre Agassi and Stefanie Graf. Sock has played three USTA Challenger tournaments since winning his fourth consecutive Kansas high school singles title in May.

Melzer, Troicki, Tipsarevic commit to Malaysian Open in Kuala Lumpur

Malaysian Open Tournament Director Nick Freyer announced that world No. 18 Jurgen Melzer of Austria will join Serbians Viktor Troicki and Janko Tipsarevic, both Top 25 players, as recent ATP World Tour players to commit to the event, which will be played in Kuala Lumpur from September 24-October 2 at Putra Stadium. “Fans of the tournament have been asking for fresh stars to get to know for the third edition of the Malaysian Open, Kuala Lumpur, and we continue to work hard in being able to deliver on this, but at the same time accommodating many old friends, who wanted to return for a second or third year,” said Nick Freyer, Tournament Director. “I am really delighted that Melzer, Troicki and Tipsarevic will be making their debuts in Malaysia. With their strong rankings and with one being a Wimbledon Doubles Champion and the other two Davis Cup heroes for Serbia, we are excited to be able to welcome them, and look forward to introducing them to Malaysian fans.” Recent Wimbledon quarterfinalist Bernard Tomic of Australia previously committed to the tournament.

Radwanska sisters taking break from using father as coach

Poland’s Fed Cup captain, Tomasz Wiktorowski, will coach both Agnieszka and Urszula Radwanska this week at the Bank of the West Classic at Stanford University in Palo Alto, Calif. Agnieszka said she isn’t sure if her father, who has coached both sisters since they began playing tennis, will join them in the United States at all during the summer hardcourt season. “Sometimes it’s good to have a break, especially from someone you’ve been working with for 17 years already and sometimes it’s just too much,” Agnieszka Radwanska told TENNIS.com.

World Tennis Magazine on iTunes

About Justin Cohen
Justin Cohen is a graduate of Lynn University in Boca Raton, Florida, with a bachelor’s degree in Communications and Specialization in Journalism and was a member of the varsity tennis team, where he and his teammates finished as the runner-up at the 2006 NCAA Division II Men’s Tennis Championships. Justin began writing his weekly column, “This Week in Tennis Business with Justin Cohen” in July 2009. The following month, he covered the ATP/WTA Western & Southern Financial Group Masters and Women’s Open in Cincinnati, Ohio interviewing most of the top ranked players in the world. A lifelong tennis enthusiast who has enjoyed traveling to many professional tennis tournaments, Justin has much experience in the tennis industry. Previously, he worked at the Intercollegiate Tennis Association in Princeton, New Jersey, and also completed summer internships in ticket sales at the ATP/WTA Tour Western & Southern Financial Group Masters and Women’s Open in Cincinnati and in marketing at the Tennis Channel in Los Angeles.

2 Responses to “USTA invests $1.3 million in youth tennis program: This Week in Tennis Business with Justin Cohen”