Home » HEADLINES AND FEATURES, Lead, This Week in Tennis Business with Justin Cohen, Top Stories » WTA Signs Multi-Year, Multi-Million Dollar Deal With Xerox: This Week in Tennis Business with Justin Cohen

By Justin Cohen @JustinCohen44

WTA signs multi-year, multi-million dollar deal with Xerox

The WTA has announced a multi-year, multi-million dollar global partnership with Xerox, the world’s leading enterprise for business process and document management. Xerox will become the WTA’s exclusive supplier of business services and office document technology. Stacey Allaster, Chairman and CEO of the WTA, commented on the new major global partnership: “Xerox is one of the world’s leading iconic brands, and to have them not only as a sponsor but as a partner is a real plus to the WTA family,” she said. “Through their services and products, Xerox will add significant business value to the WTA and our tournaments, and as a marketing partner we know they will build on the popularity of women’s tennis and work with us to take the WTA to the next level of success. 2013 is a milestone year for the WTA as we celebrate the 40th anniversary of women’s professional tennis and the announcement of this worldwide partnership with Xerox is a fantastic way to start the season.” “Since its inception in 1973, the WTA has fostered a long-held commitment to innovation, which has seen our organization grow to become the world’s leading professional sport for women. Partnering with Xerox, a brand with a heritage of innovation, a strong commitment to excellence and unrivalled global business services is a perfect fit for the WTA,” Allaster added about the new Xerox partnership. During the first year of the agreement, Xerox will activate at 18 WTA tournaments around the globe, accessing significant global marketing, digital, broadcast and content rights throughout the WTA season, including ePlayer, mobile and social networking applications. Additionally, Xerox will become a partner of the prestigious TEB BNP Paribas WTA Championships – Istanbul, which in 2012 set records for attendance, broadcast coverage and digital fan engagement. The announcement marks the sixth new sponsorship agreement secured by the WTA over the last two and a half years, after BNP Paribas, Rolex, Oriflame, Peak and Jetstar. The WTA Board is expected to approve the Xerox deal this week. GroupM Entertainment & Sports Partnerships (ESP) negotiated the partnership for Xerox, and manages their global sports and entertainment partnership portfolio.

Davis Cup Attendance Facts from United States vs. Brazil tie in Jacksonville

According to an article written by Jeff Elliott in The Florida Times-Union, attendance for Sunday’s Davis Cup singles matches between the United States and visiting Brazil was 3,153, bringing the three-day total to 10,815, about 25 percent of what three days of capacity crowds at Jacksonville Veterans Memorial Arena would have been. The low turnout, albeit on Super Bowl weekend, will likely take Jacksonville out of the running for future consideration to serve as the host city for a Davis Cup tie. In the last 10 years, 12 American cities have hosted a Davis Cup tie, and only one venue — Lawrence Joel Coliseum in Winston-Salem, N.C. — has served as the host city twice during that time. The USTA announced after Sunday’s competition that Boise, Idaho, had been selected as the American city to host the quarterfinal match.

Nadal launches Tennis Academy App

Recreational tennis players can now learn directly from Rafael Nadal about the secrets to the Spaniard’s playing techniques. The new Rafael Nadal Tennis Academy App, powered by Vstrator and available at the iTunes App Store, is for all recreational players and allows them to learn directly from the 11-time Grand Slam champion. The app offers exclusive, tutorials of Rafa’s strokes, along with Vstrator’s easy-to-use video coaching tools so players can capture their strokes, analyse their games, and compare their technique side-by-side with Rafa’s. Fans, players, and coaches simply open the App, record or import video from their smartphone’s camera, then “Vstrate” it using the drawing tools, which allows them to highlight the video so they can zero in on any part of their game. They can then frame the video forward and back, and compare their technique to Rafa as well as other players. Then the Vstrator video can be shared via Facebook, Twitter, Email, or SMS Text with friends, family, coaches and other players. “Now, you don’t have to be a pro to get pro-quality coaching and take your game to the next level,” said Vstrator’s CEO & Founder, Rob Autry. “Rafa is one of the greatest players of all times, and with the Rafael Nadal Tennis Academy App and Vstrator, players at every level now have access to the same elite sports training technology used by world-class coaches and athletes.” The Rafael Nadal Tennis Academy App features nine tutorials of the tennis champion’s serve and returns with a host of future tutorials of all Rafa’s strokes, along with exclusive insights from Rafa himself on what makes him one of the world’s best tennis players. Members also can upload their own videos as well as their own Vstrated coaching sessions to the Rafael Nadal Tennis Academy on Vstrator.com.

Tennis Channel to feature Nadal’s Singles Return this afternoon at 4 p.m. EST

Tennis Channel has added former World No. 1 and 11-time Grand Slam Champion Rafael Nadal’s first singles match in seven months to its live Wednesday lineup with coverage starting at 4 p.m. EST. Nadal will face off against Argentine Federico Delbonis, who won his opening round match on Tuesday against Gudio Pella in a third-set tiebreak. Former Princeton University standout and ATP World Tour player Leif Shiras will call the match for Tennis Channel.

Querrey accepts main draw wild card for Delray Beach International Tennis Championships

World No. 20 Sam Querrey, who clinched the win for the United States Davis Cup squad on Super Bowl Sunday in Jacksonville, has accepted a wild card into the main draw at the ATP Delray Beach International Tennis Championships in Delray Beach, Fla. The American will be making his fifth appearance at the Delray Beach Tennis Center on historic Atlantic Avenue. Querrey has an overall 4-2 record, including a semifinal performance in 2008. This year’s tournament will take place from February 22-March 3. For more information or to order tickets, visit www.YellowTennisBall.com.

Former Top 5 Nicolas Kiefer to join Sharapova as hitting partner

According to a report by Matt Cronin, former ATP World Tour Top 5 Nicolas Kiefer of Germany will join Maria Sharapova as her hitting partner for the next three weeks. Sharapova’s usual hitting partner Vladimir Voltchkov hurt his ankle badly during the first week of the Australian Open and will be out for a few months while recovering.

World TeamTennis’ Philadelphia Freedoms to unveil new logo today

The new logo for the Philadelphia Freedoms of the Mylan World TeamTennis Pro League will be unveiled to the public today at 12 Noon EST. The new logo will be rolled out simultaneously on their official Facebook fan page, twitter feed and PhiladelphiaFreedoms.com.

2013 Mylan World TeamTennis Marquee Draft set for Tuesday, February 12

The 2013 Mylan World TeamTennis Marquee Draft takes place on Tuesday, February 12 at 12 Noon EST. This will be followed exactly one month later with the 2013 Mylan WTT Roster Draft on March 12. These two key dates will shape each team from top to bottom. Mylan World TeamTennis has additionally announced that the 2013 regular season will run from July 7 through July 24.

Wilson kicks off nationwide spin effect demo tour, showcasing technology in new Steam S Rackets

Wilson Racquet Sports announced on Tuesday its nationwide “Spin Effect Tour” that will visit retailers and consumers in more than 200 venues, showcasing the brand’s game changing, Spin Effect Technology™. Taking place from February through June, the Spin Effect Tour targets avid tennis players at tennis facilities across the country and will also be featured at some of the country’s leading junior developmental programs: Brookhaven Tennis Club in Dallas, Westheimer Tennis Club in Houston, Sanlando Park Tennis Center in Orlando, and the Evert Tennis Academy in Boca Raton. Wilson’s proprietary Spin Effect Technology™ rackets, the Steam 99S™ and Steam 105S™, became available to consumers in January. Both rackets dramatically increase spin for consumers of all levels, enabling players to add more than 200 RPMs on their shots without needing to change their swing. Wilson’s marketing and sales team will be leading the event to explain the benefits around the proprietary Spin Effect, the Steam S rackets, and they will also take players through the TrackMan experience which tracks ball rotation, height and arc of shots and was used in the development of Steam S rackets. Players who participate in a Spin Effect Tour will also have an opportunity to win an autographed Roger Federer racket and Victoria Azarenka racket. The tour welcomes players of all ages. For more information about hosting a Spin Effect Tour event, please contact: wilsontour@wilson.com.

Jacksonville Tennis “Serving Up a Cure” for Cancer Research

Deerwood Country Club’s 3rd Annual Tennis Tournament “Serving Up a Cure,” held April 19-21, 2013 in Jacksonville, Fla., will again raise funds to fight cancer with a men’s and women’s doubles tournament, and fun functions throughout the weekend. “It promises to be even more successful this year with its larger Open Division, thanks to the support of our local pros,” says organizer Annette Meinrod. “It is going to be an amazing weekend, April 19-21, with a culinary exhibition on Friday night highlighting our ‘Caterers’ Extravaganza.’” The “Party to Ace Cancer” on Saturday night will be hosted by Cantina Laredo and feature live music with Big Al and the Kaholics. In 2012, “Serving Up a Cure” raised over $30,000 for “The Ellie DIPG Research Fund, a cancer research fund seeking a cure for Diffuse Intrinsic Pontine Gliomas (DIPG), the deadliest of all pediatric brain cancers, and “The Gabrile House of Care, a hospitality house for cancer and organ transplant patients receiving care away from home. For more information, visit www.servingupacure.com.

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About Justin Cohen
Justin Cohen is a graduate of Lynn University in Boca Raton, Florida, with a bachelor’s degree in Communications and Specialization in Journalism and was a member of the varsity tennis team, where he and his teammates finished as the runner-up at the 2006 NCAA Division II Men’s Tennis Championships. Justin began writing his weekly column, “This Week in Tennis Business with Justin Cohen” in July 2009. The following month, he covered the ATP/WTA Western & Southern Financial Group Masters and Women’s Open in Cincinnati, Ohio interviewing most of the top ranked players in the world. A lifelong tennis enthusiast who has enjoyed traveling to many professional tennis tournaments, Justin has much experience in the tennis industry. Previously, he worked at the Intercollegiate Tennis Association in Princeton, New Jersey, and also completed summer internships in ticket sales at the ATP/WTA Tour Western & Southern Financial Group Masters and Women’s Open in Cincinnati and in marketing at the Tennis Channel in Los Angeles.

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