By Liz Kobak
SAP Serves New Technology in Istanbul
In an effort to provide tennis players, coaches and fans with improved analytics, SAP AG recently announced during the TEB BNP Paribas WTA Championships - Istanbul that it is again partnering with the WTA to unveil its new interactive analytics program under the SAP HANA platform.
This program allows player coaches access to post-match, point-by-point analysis, enabling coaches to hone in on fine details; coaches can also analyze their player’s opponents and strategize matches accordingly. Information is tailored depending on what analysis type is desired.
“An increased understanding of my player and her opponent’s game can give me an edge that could mean the difference between winning and losing,” said Agnieszka Radwanska’s coach Tomasz Wiktorowski. “Access to tailored SAP data is making a real difference to the way coaches work. We can now provide players with more strategic advice, improving their preparation and ultimately on court performance.”
Spectating within Istanbul’s main stadium has become more visually engaging as fans can view unique in-depth statistics on their favorite players. Sinan Erdem Dome’s big flat screen showcases player improvements, comparisons and key statistics on WTA’s best competing in Istanbul.
For more information on SAP’s new technology, visit http://www.wtatennis.com/news/article/3508496/title/sap-launches-new-technology-in-istanbul#sthash.wck63glG.dpuf .
Wimbledon, US Open Champ Launches Tennis Academy
Former doubles world No. 1 Mahesh Bhupathi announced on Wednesday that he is creating yet another tennis academy to promote tennis in cricket-loving India.
This is Bhupathi’s first all-encompassing tennis academy in Megapolis, India and 38th overall Mahesh Bhupathi Tennis Academy (MBTA) in his home country.
“It gives me great pleasure to launch our 38th academy in my home city of Pune,” said MBTA Chief Executive and Arjuna Award winner Gaurav Natekar. “This just goes to show that tennis has come a long way and a lot more people are interested in the sport.”
Offered programs include tennis training across various levels for children and adults, corporate packages and private lessons. The academy also includes tennis clinics to increase interest in the sport.
MBTA was founded in 2006 by 12-time Grand Slam champ Mahesh Bhupathi and has inspired young children to train since.
USPTA, TGA Promote Business Model, Job Opportunities
The United States Professional Tennis Association (USPTA) announced recently that it partnered with Teach Grow Achieve Premier Youth Tennis (TGA), unveiling USPTA members with TGA’s business ownership opportunity and school-based activation model. The new partnership aims to grow tennis from the bottom up and gain new business for USPTA Professionals.
Given TGA pioneered a youth sports franchise model making tennis accessible to youth and families through curriculum developed alongside the USTA, USPTA board members recognized that partnering with TGA could fruitfully create new business ownership and job opportunities.
“TGA has developed a new generation model that could change the way we grow the sport of tennis,” said USPTA CEO John Embree. “To be able to provide a proven business model and increase the offering of full and part-time job opportunities to our members is critical for the future of our association and for our sport.”
Interested in learning more about TGA Premier Youth Tennis and its franchise business opportunities? Visit www.franchisetga.com.
Wimbledon Champ Murray Playing Mexico Tourney
Shortly after playing in the 2014 Australian Open Championships, Great Britain’s best tennis player Andy Murray vies for his first ever Abierto de Tenis tournament in Mexico.
The Mexican tournament’s Twitter handle recently Tweeted at Murray and Roland Garros Finalist David Ferrer, both of whom are slated to compete. The tournament’s surface has changed from clay to hard court, perhaps inducing 2012 US Open Champion Murray into participating on one of his favorite playing surfaces.
See more tournament details here: http://www.abiertomexicanodetenis.com/.
Mercedes-Benz Drives ATP World Tour Finals Sponsorship
ATP officials announced on Monday that luxury German automobile manufacturer Mercedes-Benz has become Barclays ATP World Tour Finals’ Official Car and Platinum Sponsor.
“We are proud to welcome Mercedes-Benz as a sponsor of the prestigious Barclays ATP World Tour Finals,” said ATP Europe CEO and ATP Commercial Director Laurent Delanney. “Staged at the premier entertainment venue in the world, this innovative and premium tournament is the perfect match for Mercedes-Benz.”
Mercedes-Benz’s new S-Class cars are transporting tournament players, officials and VIPs throughout London’s ATP World Tour Finals November 4-11.
Liz Kobak won the 2013 USTA National Women’s Open Singles Grass Court Championship. She is a 2010 Columbia University graduate and Northwestern University journalism master’s recipient. She is a former WTA ranked pro and #1 ranked United States junior tennis player who rates her 6-4, 6-1 win on Italian clay over Sara Errani as her best victory.