OUDIN SIGNS WITH VIRGIN MOBILE, SAP STAYS IN SAN JOSE: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

Melanie Oudin has signed an endorsement deal with Virgin Mobile that will reportedly pay her between $500,000 and $2 million over four years. Virgin Mobile announced that they will donate $1 million to homeless youth organizations if Oudin wins the 2010 US Open in New York.
Sony Ericsson has reached a contract extension [...]

AGASSI COULD FACE SAMPRAS OR RODDICK AT MADISON SQUARE GARDEN IN 2011: THIS WEEK IN TENNIS BUSINESS

By: Justin Cohen

According to Jay Greenberg of the New York Post, Andre Agassi will headline an exhibition match to be played at Madison Square Garden on February 28, 2011. Agassi will play either Pete Sampras or Andy Roddick, according to the report. Monday at the BNP Paribas Showdown at MSG, Venus Williams defeated Kim Clijsters, [...]

SAMPRAS, BLAKE ADDED TO ATLANTIC CITY EVENT: THIS WEEK IN TENNIS BUSINESS

Sampras, Blake Added to Atlantic City Event: This Week in Tennis Business

BIRMINGHAM TO HOST FED CUP: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

The USTA announced on Tuesday that the Birmingham –Jefferson Convention Complex Arena in Birmingham, Ala., will host the 2010 Fed Cup semifinal tie between the United States and Russia from April 24-26. “We are very excited to have earned this home tie and are thrilled to choose a community that is rampant in [...]

ATLANTA ATHLETIC CLUB NAMED SITE OF ATLANTA TENNIS CHAMPIONSHIPS: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

The USTA Southern section announced on Tuesday that the Atlanta Athletic Club will host the 2010 Atlanta Tennis Championships from July 19-25, an ATP World Tour 250 event that will kick-off the Olympus US Open Series. “The Atlanta Athletic Club is the perfect site for the Atlanta Tennis Championships,” said Rex Maynard, the [...]

IVAN LENDL TO PLAY FIRST EXHIBITION IN 16 YEARS IN ATLANTIC CITY: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

After an absence of nearly 16 years, Ivan Lendl is returning to competitive tennis. The three-time U.S. Open champion will face one of the biggest rivals from the 1980s, Mats Wilander, in the inaugural Caesars Tennis Classic on April 10 at Boardwalk Hall in Atlantic City. The event will also feature Andy [...]

McENROE BOOK CALLED “HARDCOURT CONFIDENTIAL,” US OPEN NATIONAL PLAYOFFS TO DEBUT: THIS WEEK IN TENNIS BUSINESS

Bob Stockton is subbing for Justin Cohen this week for THIS WEEK IN TENNIS BUSINESS
* U.S. Davis Cup Captain, USTA General Manager of Player Development and ESPN Commentator Patrick McEnroe will have his book called “Hardcourt Confidential: Tales from Twenty Years in the Pro Tennis Trenches” come out on June 8, 2010.

AUSSIE OPEN TO GET $336 MILLION UPGRADE; TO STAY AT MELBOURNE PARK THROUGH AT LEAST 2036: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

To secure the Melbourne Park venue for the Australian Open until 2036, the state of Victoria will spend $336 million (US). One the major projects involved in upgrading the venue is adding a roof over Margaret Court Arena, which would give the tournament three retractable-roof arenas. The first stage of the redevelopment [...]

FEDERER IS SECOND-MOST POPULAR ATHLETE ON FACEBOOK; SHARAPOVA’S $70 MILLION DEAL WITH NIKE: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen
· According to Marca, Roger Federer is the second most popular athlete on Facebook. The current World No. 1 has 3.18 million Facebook fans.
· Maria Sharapova has signed an eight-year sponsorship deal with Nike, which is reportedly [...]

CLIJSTERS SIGNS WITH AA; NADAL ENDORSES COOKIES: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

Kim Clijsters signed a new partnership deal with AA Drink, a sports energy drink. “The physical demands in tennis increase all the time” said Clijsters. “A perfect sports drink is essential: before, during and after training sessions and matches. Energy, endurance, recovery, that is where it is all about.”

Rafael Nadal has signed an [...]

Federer Is Most Googled Tennis Player: This Week in Tennis Business

By: Justin Cohen

Roger Federer was the most searched tennis player on Google in 2009. Serena Williams was the second most searched tennis player followed by Rafael Nadal and Maria Sharapova. Federer also recently became the newest entry in the latest edition of Britain’s Who’s Who, a guide to prominent people in a variety of fields.

Former [...]

This Week in Tennis Business: Serena Williams slapped with record fine of $82,500 for US Open tirade

By Justin Cohen
· Serena Williams was slapped with a record fine of $82,500 for her US Open tirade at a line judge from this past September. Williams was also put on two-year probation at the four Grand Slam events and if another “major offense” occurs will face [...]

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