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This Week in Tennis Business with Justin Cohen

Andy Murray’s Historic Wimbledon Title Scores Big Ratings For BBC: This Week in Tennis Business with Justin Cohen

Andy Murray’s Historic Wimbledon Title Scores Big Ratings For BBC: This Week in Tennis Business with Justin Cohen

Jul. 10 | By Justin Cohen @JustinCohen44 Wimbledon television ratings a hit Andy Murray’s historic Wimbledon title this past Sunday was a ratings success. BBC figures show that viewership got as high as 17.3 million, which amounted to a 79.6 percent share of...

Unpredictable Wimbledon Includes TV Ratings Drop for ESPN: This Week in Tennis Business with Justin Cohen

Unpredictable Wimbledon Includes TV Ratings Drop for ESPN: This Week in Tennis Business with Justin Cohen

Jul. 4 | By Justin Cohen @JustinCohen44 Wimbledon TV Ratings According to the Nielsen Company, through its first six days of broadcast on ESPN and ESPN2, the audience averaged 598,000 viewers, down from 640,000 viewers during the same period in 2012. However,...

USTA Serves Offering $395K In College Scholarships To 58 High School Students: This Week in Tennis Business with Justin Cohen

USTA Serves Offering $395K In College Scholarships To 58 High School Students: This Week in Tennis Business with Justin Cohen

Jun. 26 | By Justin Cohen @JustinCohen44 USTA Serves grants 58 high school students with $395k in scholarships USTA Serves, the National Charitable Foundation of the United States Tennis Association (USTA), announced that it will grant 58 high school students...

Tennis Channel Signs Jim Courier As Analyst For Wimbledon Coverage: This Week in Tennis Business with Justin Cohen

Tennis Channel Signs Jim Courier As Analyst For Wimbledon Coverage: This Week in Tennis Business with Justin Cohen

Jun. 19 | By Justin Cohen @JustinCohen44 Jim Courier Jim Courier joins Tennis Channel as Wimbledon analyst; Also joins network for BNP Paribas Open Los Angeles-based Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the...

Novak Djokovic Signs Footwear Deal with Adidas: This Week in Tennis Business with Justin Cohen

Novak Djokovic Signs Footwear Deal with Adidas: This Week in Tennis Business with Justin Cohen

Jun. 12 | By Justin Cohen @JustinCohen44 Novak Djokovic to wear adidas footwear adidas and top-ranked Djokovic agree to Footwear Deal adidas revealed a new footwear partnership with ATP World No. 1 Novak Djokovic. The Serbian star debuted his Barricade 7 at the...

Rod Laver To Receive Eugene L. Scott Award in New York City: This Week in Tennis Business with Justin Cohen

Rod Laver To Receive Eugene L. Scott Award in New York City: This Week in Tennis Business with Justin Cohen

May. 29 | By Justin Cohen @Justin Cohen44 Novak Djokovic, Rod Laver and Rafeal Nadal Rod Laver to be honored with Eugene L. Scott Award Rod Laver, the only person in history to have ever achieved two Grand Slams and undoubtedly one of the greatest legends of...

After Eight-Year Hiatus, Andre Agassi Returns to Nike: This Week in Tennis Business with Justin Cohen

After Eight-Year Hiatus, Andre Agassi Returns to Nike: This Week in Tennis Business with Justin Cohen

May. 15 | By Justin Cohen @JustinCohen44 Andre Agassi returns to Nike Agassi leaves adidas, returns to Nike after 8 years Tennis Hall of Famer Andre Agassi left Nike eight years ago to become sponsored by adidas, only to return to the “Swoosh” this past Monday....

USTA To Replace Parkland at Flushing Meadows Corona Park: This Week in Tennis Business with Justin Cohen

USTA To Replace Parkland at Flushing Meadows Corona Park: This Week in Tennis Business with Justin Cohen

May. 8 | By Justin Cohen @JustinCohen44 United States Tennis Association to replace parkland in Flushing Meadows Corona Park According to a press release, the United States Tennis Association announced on Tuesday, May 7 that it has reached an agreement to return...

Roland Garros Prize Money Increase Begins in 2013: This Week in Tennis Business with Justin Cohen

Roland Garros Prize Money Increase Begins in 2013: This Week in Tennis Business with Justin Cohen

Apr. 17 | By Justin Cohen @JustinCohen44 Novak Djokovic on Court Philippe Chatrier Roland Garros prize money increases announced The FFT announced increase to Roland Garros prize money, with the payout for the 2013 men’s events to rise to $10.1 million (EU)...

Doubles Star Mahesh Bhupathi Teaming Up With Andy Murray: This Week in Tennis Business with Justin Cohen

Doubles Star Mahesh Bhupathi Teaming Up With Andy Murray: This Week in Tennis Business with Justin Cohen

Apr. 10 | By: Justin Cohen @JustinCohen44 Bhupathi teams with Andy Murray According to a press release, doubles legend Mahesh Bhupathi’s Globosport and Simon Fuller’s XIX Entertainment have announced a new venture named XIX Globosport to capitalize...

The Times Reporting November Launch For International Premier Tennis League: This Week in Tennis Business with Justin Cohen

The Times Reporting November Launch For International Premier Tennis League: This Week in Tennis Business with Justin Cohen

Apr. 3 | By Justin Cohen @JustinCohen44 Novak Djokovic The Times reporting a November launch for International Premier Tennis League (IPTL) According to an article written by Matt Cutler on SportsBusiness.com, tennis is set to become the latest sport to attempt...

Sports Business Journal Reports USTA Eyes Higher US Open Rights Fees: This Week in Tennis Business with Justin Cohen

Sports Business Journal Reports USTA Eyes Higher US Open Rights Fees: This Week in Tennis Business with Justin Cohen

Mar. 27 | By Justin Cohen @JustinCohen44 SportsBusiness Journal Report: USTA eyes higher US Open rights fees According to an article written by Daniel Kaplan in the Sports Business Journal, The United States Tennis Association is in early talks to renew its broadcast...