OUDIN SIGNS WITH VIRGIN MOBILE, SAP STAYS IN SAN JOSE: THIS WEEK IN TENNIS BUSINESS

By Justin Cohen

Melanie Oudin has signed an endorsement deal with Virgin Mobile that will reportedly pay her between $500,000 and $2 million over four years. Virgin Mobile announced that they will donate $1 million to homeless youth organizations if Oudin wins the 2010 US Open in New York.
Sony Ericsson has reached a contract extension [...]

WTA TOUR COULD RETURN TO DELRAY BEACH, FLA

By Charles Bricker
Could the women’s tennis tour return to seaside, holiday-maker paradise Delray Beach, Fla., where it once was a highly desirable venue 15 years ago?
The idea isn’t even on the back burner of anyone at the Sony Ericsson WTA Tour, but it’s beginning to smoulder on the back burner of Mark Baron’s brain, and Baron, tournament [...]

FEDERER’S FIRST FINAL – 10 YEARS AGO

It was 10 years ago, on February 13, 2000, that Roger Federer played his first ATP Tour singles final.
Federer faced a familiar face in the first final, countryman Marc Rosset, and, after a strong start, lost a nail-bitter 2-6, 6-3, 7-6 (5) in the final of the Marseille Open in France. The match between the [...]

MONDAYS WITH BOB GREENE: STARS FOR HAITI

STARS
Elena Dementieva beat Serena Williams 6-3 6-2 to win the Medibank International women’s singles at Sydney, Australia
Marcos Baghdatis beat Richard Gasquet 6-4 7-6 (2) in Sydney, Australia, to win the Medibank International men’s singles
John Isner beat Arnaud Clement 6-3 5-7 7-6 (2) to win the Heineken Open in Auckland, New Zealand
Alona Bondarenko beat Shahar Peer [...]

FEDERER, THE BEST OF ALL JUNIORS

Eleven years ago this week, Roger Federer was staking his claim as the top player in the world – in the juniors. Federer ended his junior career by winning the 1998 Orange Bowl in Key Biscayne, Fla. The win placed him in the No. 1 ranking in the International Tennis Federation junior rankings for the [...]

Tennis Travels: Autumn in Paris

The BNP Paribas Masters, held in Paris from November 8-11, is firmly established as one of the top indoor events in tennis and fine excuse to travel to Paris. This hard surface tennis tournament with a prize of close to $5.5 million is the ninth and final ATP World Tour Masters 1000 event. As the [...]

This Week in Tennis Business: Mercedes-Benz USA signs $35 million deal with US Open

By: Justin Cohen

The USTA announced on Monday that Mercedes-Benz USA has signed a four-year deal to become the “Official Vehicle of the US Open” starting in 2010. SportsBusinessJournal reports that the deal is worth $35 million. More than 250 players participating in the tournament will receive transportation services from Mercedes-Benz. The partnership includes major media [...]

Mondays With Bob Greene: Caro, it does not matter whether it’s going to be 5-0, 4-1 or 3-2

STARS

Mikhail Youzhny beat Janko Tipsarevic 6-5 (5) 6-0 6-4 to win the Kremlin Cup men’s singles in Moscow, Russia

Francesca Schiavone beat Olga Govortsova 6-3 6-0 to win the Kremlin Cup women’s singles in Moscow, Russia

Marcos Baghdatis beat Olivier Rochus 6-1 7-5 to win the Stockholm Open in Stockholm, Sweden

Timea Bacsinszky won the Luxembourg Open, beating [...]

Seventeen-Year-Old Roger Federer’s First ATP Match Victory

From the book ON THIS DAY IN TENNIS HISTORY, it was on Sept. 30, 1998 that Roger Federer registered his first career victory on the ATP Tour. Who was his first victim who undoubtedly is a great trivia question answer at the dinner table or cocktail party? The answer is Guillaume Raoux, the spectacled Frenchman, [...]

Roger Federer’s First of Five US Open Titles

Roger Federer is no doubt the King of the US Open. He will be seeking his sixth straight men’s singles title in 2009, equaling the effort by Bill Tilden, who won six straight titles from 1920-1925.