BJORN BORG TO PLAY IN CHAMPIONS SERIES EVENT IN BOSTON
NEW YORK, N.Y., January 12 – InsideOut Sports & Entertainment announced today that Bjorn Borg, the iconic five-time Wimbledon champion from Sweden, will play his first tournament in the United States since 2000 when he competes at the $150,000 Staples Champions Cup, April 29-May 2 at the Agganis Arena in Boston.
Borg will be joined in [...]
This Week in Tennis Business: Mercedes-Benz USA signs $35 million deal with US Open
By: Justin Cohen
The USTA announced on Monday that Mercedes-Benz USA has signed a four-year deal to become the “Official Vehicle of the US Open” starting in 2010. SportsBusinessJournal reports that the deal is worth $35 million. More than 250 players participating in the tournament will receive transportation services from Mercedes-Benz. The partnership includes major media [...]
Krickstein, Arias and Pernfors Round Out Field At 2009 Breezeplay Championships At The Palisades
InsideOut Sports & Entertainment today announced that Aaron Krickstein, Jimmy Arias and Mikael Pernfors will round out the field of champions at the $150,000 Breezeplay Championships at The Palisades, to be held September 24-27 at The Palisades Country Club in Charlotte, N.C.
