This Week in Tennis Business: Mercedes-Benz USA signs $35 million deal with US Open

By: Justin Cohen

The USTA announced on Monday that Mercedes-Benz USA has signed a four-year deal to become the “Official Vehicle of the US Open” starting in 2010. SportsBusinessJournal reports that the deal is worth $35 million. More than 250 players participating in the tournament will receive transportation services from Mercedes-Benz. The partnership includes major media [...]

Mondays With Bob Greene: The best thing I did today: I didn’t back off

STARS

Svetlana Kuznetsova beat Agnieszka Radwanska 6-2 6-4 to win the China Open women’s singles in Beijing, China

Novak Djokovic beat Marin Cilic 6-2 7-6 (4) to win the China Open men’s singles in Beijing, China

Jo-Wilfried Tsonga beat Mikhail Youzhny 6-3 6-3 to win the Rakuten Japan Open Tennis Championships men’s singles in Tokyo, Japan

Janko Tipsarevic won [...]

AGASSI WINS IN OUTBACK CHAMPIONS SERIES DEBUT

SURPRISE, Ariz., Oct. 9, 2009 – Andre Agassi made a triumphant debut on the Outback Champions Series tennis circuit Friday night, defeating Mikael Pernfors of Sweden 6-2, 7-5 in the opening round of the $150,000 Cancer Treatment Centers of America Tennis Championships at Surprise. Todd Martin also won his opening round [...]

Mondays With Bob Greene: I think that Justine’s comeback is good news for women’s tennis

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Albert Montanes won the BCR Open Romania, beating Juan Monaco 7-6 (2) 7-6 (6) in Bucharest, Romania

Gael Monfils beat Philipp Kohlschreiber 7-6 (1) 3-6 6-2 to win the Open de Moselle in Metz, France

Kimiko Date Krumm beat Anabel Medina Garrigues 6-3 6-3 to win the Hansol Korea Open in Seoul, Korea

Shahar Peer won the Tashkent [...]