TENNIS CHANNEL TO CARRY 90 HOURS OF LIVE MATCHES AT 2010 BNP PARIBAS OPEN

LOS ANGELES, March 9, 2010 – Tennis Channel will essentially become the 2010 BNP Paribas Open network during the next two weeks, adjusting its programming schedule for the Indian Wells, Calif.-based men’s and women’s tournament, one of the most celebrated events of the year.  The channel plans 90 hours of live coverage over the 12-day [...]

RODDICK REMAINS NON-COMMITTAL ON DAVIS CUP

Andy Roddick, this generation’s greatest American Davis Cup player, was non-committal about his future of representing his country in future series and ruled himself out of playing later this year.
During the Tennis Channel’s coverage of Serbia’s victory over the United States in Belgrade Sunday, Roddick phoned in on the air to good friend and Tennis [...]

This Week in Tennis Business: Mercedes-Benz USA signs $35 million deal with US Open

By: Justin Cohen

The USTA announced on Monday that Mercedes-Benz USA has signed a four-year deal to become the “Official Vehicle of the US Open” starting in 2010. SportsBusinessJournal reports that the deal is worth $35 million. More than 250 players participating in the tournament will receive transportation services from Mercedes-Benz. The partnership includes major media [...]

2009 US Open Experienced More Fans Than Before

FLUSHING, N.Y., September 16, 2009 — The USTA announced today that the 2009 US Open was experienced by more fans on-site, on television and online than ever before. Event attendance hit an all-time high, website traffic far surpassed last year’s records, and total television viewership was up, with more hours of the US Open [...]